RSSCategory: Marketing your product

Lessons in Marketing to the Silver Generation

August 18, 2011 | By | 1 Reply More
Lessons in Marketing to the Silver Generation

As people live longer, demand for products and services for ‘seniors’ dramatically increases. Lessons can be learned from Japan in how they market to the ‘silver generation’.

Read More

What is product positioning?

June 21, 2011 | By | 2 Replies More
What is product positioning?

Learn about product positioning and how to create your marketing message in this briefing. A walk along the subway can be very instructive.

Read More

Understanding what Users Need

March 13, 2011 | By | 3 Replies More
Understanding what Users Need

Understanding what users need has been a mantra for all business school students. To truly understand their needs is the difference between a good product and a successful business.

Read More

When do you start ‘marketing’ your idea?

March 5, 2011 | By | Reply More
When do you start ‘marketing’ your idea?

When do you start marketing your idea and begin to capture the market? Surely you need to do this as soon as possible to maximise the opportunities, right? To find out, read on.

Read More

Finding out what your customer needs

February 1, 2011 | By | Reply More
Finding out what your customer needs

Is it true that the customer doesn’t know what they want? Technology products, like consumer products, are often subjected to a whole host of ‘customer feedback’ before they are launched. Why is this important?

Read More

Why it is important to position your product correctly

January 23, 2011 | By | 2 Replies More
Why it is important to position your product correctly

How you promote your company or product isn’t just about what you say. You may have spent a lot of time, money and effort and created beautiful brochures or even a stunning website. You might have even engaged consultants to help you to target your market, develop a marketing campaign and funded an expensive roadshow […]

Read More

Don’t make a product to sell

January 21, 2011 | By | Reply More
Don’t make a product to sell

The customer often has many alternatives and choices. How can you make sure you address the right ones when you design your product?

Read More

How to design what users want

January 20, 2011 | By | Reply More
How to design what users want

How to create products that people will buy? The fundamental truth is human beings have very few needs. Food, clothing, shelter are basic needs. Everything else are degrees of wants. Water is a need. A low-fat medium latte is a want. The next generation mobile phone is a want. Maintaining relationships is a human need. […]

Related Posts Plugin for WordPress, Blogger...

Read More