RSSCategory: Developing your product

You want fries with that?

May 16, 2013 | By | Reply More
You want fries with that?

In a crowded market, you need to know how to make your product stand out from the crowd. Read here about fast food chains and how they differentiate their products.

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Innovation arising from failures

June 19, 2012 | By | Reply More
Innovation arising from failures

It is all too often we discount failures as unsuccessful. As we see at 3M, some of their best innovations today come from their failures. So, how are able to nurture such a productive corporate culture?

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Dragon Mart – finding your niche in a crowd

May 4, 2012 | By | Reply More
Dragon Mart – finding your niche in a crowd

New markets cannot be found where everyone is going. In a world where the mainstream is going upmarket, DragonMart manages to find the low road where the Silk Road once was.

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Why is it important to have a useful Software Architecture?

February 9, 2011 | By | 2 Replies More
Why is it important to have a useful Software Architecture?

Most software managers are aware of the need for a software architecture. But how to ensure the one you have us useful and helps with managing the project?

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Finding out what your customer needs

February 1, 2011 | By | Reply More
Finding out what your customer needs

Is it true that the customer doesn’t know what they want? Technology products, like consumer products, are often subjected to a whole host of ‘customer feedback’ before they are launched. Why is this important?

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Don’t make a product to sell

January 21, 2011 | By | Reply More
Don’t make a product to sell

The customer often has many alternatives and choices. How can you make sure you address the right ones when you design your product?

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How to design what users want

January 20, 2011 | By | Reply More
How to design what users want

How to create products that people will buy? The fundamental truth is human beings have very few needs. Food, clothing, shelter are basic needs. Everything else are degrees of wants. Water is a need. A low-fat medium latte is a want. The next generation mobile phone is a want. Maintaining relationships is a human need. […]

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