RSSCategory: Projects

Fiber-Optic Sensors at the Circle Line

April 24, 2011 | By | 4 Replies More
Fiber-Optic Sensors at the Circle Line

A large scale test bed using an array of fiber-optic sensors was conducted at Singapore’s soon to be opened Circle Line along the Pasir Panjang Semi-Expressway. Read more about it.

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Stream Media: getting to Series-A

March 8, 2011 | By | 4 Replies More
Stream Media: getting to Series-A

Many start-ups aspire to get funded but not many realise what is involved to secure the first round of funding. Stream Media secured SGD$1million after about 6 months. Find out how.

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HP – Developing a next generation storage system

February 18, 2011 | By | 4 Replies More
HP – Developing a next generation storage system

It is important to hear what the customer is saying. This experience shows what happens when you spend the time to understand what the customer is trying to tell you – and how a billion dollar market is created.

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Too early to market

January 30, 2011 | By | 1 Reply More
Too early to market

What if you are too early for the market? What does that really mean? Do you stop work and chill out or continue to develop further, hoping the market will ‘catch up’? Here’s a case of a start-up who has a good idea too early.

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Seeking out the Customer

January 24, 2011 | By | 4 Replies More
Seeking out the Customer

Start out by understanding who your customer is and everything will fall in place.
This project was to revive an ailing company who was in the right place at the right time. Only, they were looking in the wrong place.

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Air Asia – The low-cost airline business

January 20, 2011 | By | 3 Replies More
Air Asia – The low-cost airline business

We helped AirAsia to deal with one of their biggest operational cost issues. This is by thinking critically and understanding who their customers really are.

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IrDA – Creating a wireless industry standard

January 20, 2011 | By | Reply More
IrDA – Creating a wireless industry standard

How do you get 200 companies from different industries in 3 continents to talk to each other – and still make money for your business?
The end result is a revolution that enabled over a billion devices to talk to each other.

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