RSSCategory: What’s Next?

The single most powerful tool available to the CEO

July 29, 2012 | By | 2 Replies More
The single most powerful tool available to the CEO

Performance appraisals are one of the most under appreciated tools available to the company, particularly for smaller or start-up companies. Yet they can be the most powerful.

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How to start a Business

March 31, 2012 | By | Reply More
How to start a Business

Even before we have a business plan, we have to have a plan to do business. We list five areas to think about before starting your own business.

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When is a business viable?

July 13, 2011 | By | 1 Reply More
When is a business viable?

How to assess a business’ viability, particularly that of a start-up? How do you know if a business proposal is viable? Is it market size? Or what IP it owns? It is much simpler than that.

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What is product positioning?

June 21, 2011 | By | 2 Replies More
What is product positioning?

Learn about product positioning and how to create your marketing message in this briefing. A walk along the subway can be very instructive.

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What business model do VCs use?

June 3, 2011 | By | Reply More
What business model do VCs use?

Most start-ups look to venture capitalists for funding to get started. But how do VCs make their money?

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What is your business model?

May 6, 2011 | By | 1 Reply More
What is your business model?

Understanding what is your business model is critical to the survivability of your company. It’s not just about making money – its how you do it.

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In pursuit of excellence

April 14, 2011 | By | 3 Replies More
In pursuit of excellence

Doing things well isn’t just about doing something well. It is a mindset, and an attitude as well as working hard. With passion. Sometimes we call it excellence.

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Why be an entrepreneur?

March 27, 2011 | By | Reply More
Why be an entrepreneur?

Being an entrepreneur is not for everyone. Being rich and famous is a result of being a successful entrepreneur! It requires a lot of hard work and perseverance.

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Understanding what Users Need

March 13, 2011 | By | 3 Replies More
Understanding what Users Need

Understanding what users need has been a mantra for all business school students. To truly understand their needs is the difference between a good product and a successful business.

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When do you start ‘marketing’ your idea?

March 5, 2011 | By | Reply More
When do you start ‘marketing’ your idea?

When do you start marketing your idea and begin to capture the market? Surely you need to do this as soon as possible to maximise the opportunities, right? To find out, read on.

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