Tag: creating new markets

Samsung – Asia’s Newest Rising Star

May 4, 2012 | By | Reply More
Samsung – Asia’s Newest Rising Star

Samsung’s rise from obscurity within the last 20 years has been a model of great strategy, exceptional execution and strong leadership.

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Dragon Mart – finding your niche in a crowd

May 4, 2012 | By | Reply More
Dragon Mart – finding your niche in a crowd

New markets cannot be found where everyone is going. In a world where the mainstream is going upmarket, DragonMart manages to find the low road where the Silk Road once was.

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Kodak – A Question of Leadership

January 27, 2012 | By | 1 Reply More
Kodak – A Question of Leadership

Kodak’s demise and eventual bankruptcy in Jan 2012 can be attributed to poor leadership over at least a decade. FujiFilm, its archrival in the same business, on the other hand, has managed to weather the storm successfully.

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Social Change and the Impact of Technology

October 26, 2011 | By | Reply More
Social Change and the Impact of Technology

Social change can be effected by many kinds of technologies, high-tech or otherwise, and be used in many forms. How the technology is applied makes the difference.

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Lessons in Marketing to the Silver Generation

August 18, 2011 | By | 1 Reply More
Lessons in Marketing to the Silver Generation

As people live longer, demand for products and services for ‘seniors’ dramatically increases. Lessons can be learned from Japan in how they market to the ‘silver generation’.

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Iron Man: are we there yet?

July 20, 2011 | By | Reply More
Iron Man: are we there yet?

Robot have always captured the school boy imagination. Robotic suits even more so. But how far are we from a usable one?

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What is product positioning?

June 21, 2011 | By | 2 Replies More
What is product positioning?

Learn about product positioning and how to create your marketing message in this briefing. A walk along the subway can be very instructive.

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What business model do VCs use?

June 3, 2011 | By | Reply More
What business model do VCs use?

Most start-ups look to venture capitalists for funding to get started. But how do VCs make their money?

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IrDA – Creating a wireless industry standard

January 20, 2011 | By | Reply More
IrDA – Creating a wireless industry standard

How do you get 200 companies from different industries in 3 continents to talk to each other – and still make money for your business?
The end result is a revolution that enabled over a billion devices to talk to each other.

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