Tag: marketing wisdom

You want fries with that?

May 16, 2013 | By | Reply More
You want fries with that?

In a crowded market, you need to know how to make your product stand out from the crowd. Read here about fast food chains and how they differentiate their products.

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Dragon Mart – finding your niche in a crowd

May 4, 2012 | By | Reply More
Dragon Mart – finding your niche in a crowd

New markets cannot be found where everyone is going. In a world where the mainstream is going upmarket, DragonMart manages to find the low road where the Silk Road once was.

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How to start a Business

March 31, 2012 | By | Reply More
How to start a Business

Even before we have a business plan, we have to have a plan to do business. We list five areas to think about before starting your own business.

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Kodak – A Question of Leadership

January 27, 2012 | By | 1 Reply More
Kodak – A Question of Leadership

Kodak’s demise and eventual bankruptcy in Jan 2012 can be attributed to poor leadership over at least a decade. FujiFilm, its archrival in the same business, on the other hand, has managed to weather the storm successfully.

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Netflix angers their customers

September 29, 2011 | By | Reply More
Netflix angers their customers

There are very few occasions where you want to anger your customers deliberately – only with very good reason. Find out what Netflix did.

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Lessons in Marketing to the Silver Generation

August 18, 2011 | By | 1 Reply More
Lessons in Marketing to the Silver Generation

As people live longer, demand for products and services for ‘seniors’ dramatically increases. Lessons can be learned from Japan in how they market to the ‘silver generation’.

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What is product positioning?

June 21, 2011 | By | 2 Replies More
What is product positioning?

Learn about product positioning and how to create your marketing message in this briefing. A walk along the subway can be very instructive.

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Managing Innovation

June 10, 2011 | By | Reply More
Managing Innovation

The importance of innovation cannot be over emphasised in today’s world. Entrepreneurship is all about innovation. But how can we harness it correctly in what we do?

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What business model do VCs use?

June 3, 2011 | By | Reply More
What business model do VCs use?

Most start-ups look to venture capitalists for funding to get started. But how do VCs make their money?

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Bubble 2.0 in the making?

May 19, 2011 | By | Reply More
Bubble 2.0 in the making?

Recent gravity defying valuations of social network companies like Facebook and Twitter have raised some eyebrows. Are internet companies making a comeback? Or just hot air?

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